Bawnmore is the first and only jerky in America made from grass-fed Irish beef. Carnsmedia created a product launch strategy including benchmark analysis, comparative analytics, brand positioning, social media marketing campaign and press outreach positioning Bawnmore as an everyday, anytime healthy snack for women and men.
Carnsmedia forged a partnership between Bawnmore and The Irishman to create a media tasting event that would highlight the complex flavors of Bawnmore Grass-fed Irish Beef Jerky & Biltong by pairing each flavor with a unique small batch whiskey.
Bawnmore reached millions of impression from features and reviews in major media outlets and Instagram Influencer stories and posts.
– Bon Appetit
– Thrillist
– Eat this not that
Carnsmedia established a strategic network of students in over 27 universities across America surrounding locations where Bawnmore would be sold. Carnsmedia interviewed then hired student brand ambassadors to host events on campus to create brand awareness for Bawnmore.
Carnsmedia is uniquely positioned with access to propitiatory university job boards and access to students with a permit to promote Bawnmore on campus.
Carnsmedia created a gallery of Facebook & Instagram ads that targeted consumers who purchased jerky online.
Carnsmedia captured the high-energy lifestyle and product photography in their photo studio in SoHo, New York for a nationwide advertising campaign, social media and press outreach.
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