Bawnmore is the first and only jerky in America made from grass-fed Irish beef. Carnsmedia created a product launch strategy including benchmark analysis, comparative analytics, brand positioning, social media marketing campaign and press outreach positioning Bawnmore as an everyday, anytime healthy snack for women and men.

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Key Support:

  •  Brand Positioning
  • Social Media
  • Photography
  • Digital Advertising
  • PR



Carnsmedia hired and managed student brand ambassadors
from 27 universities across the country to create
brand awareness in cities where
Bawnmore would be sold.

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