Bawnmore, a premium beef jerky made from grass-fed Irish beef, engaged Carnsmedia as its full-service advertising and public relations agency to launch this gourmet product to American consumers. Carnsmedia began by developing a comprehensive product launch strategy, which included benchmark analysis, comparative analytics, and brand positioning.
After establishing a clear strategic direction for Bawnmore, they created a social media calendar, targeted digital ads, and a press outreach strategy. To highlight the health benefits of quality Irish beef jerky, Carnsmedia’s food photography team hired fitness models. Carnsmedia captured vibrant images throughout the year in their rooftop photo studio located in the heart of SoHo, NYC.
Following a successful advertising and PR campaign, Bawnmore became recognized as the anytime, anywhere, go-to healthy snack for active women and men.
