Little Pie Company founder and retired Broadway Actor Arnold Wilkerson contacted Carnsmedia to create an original e-commerce website, social media identity, national press coverage, and digital advertising campaigns to help turn a busy little pie shop into a nationwide success.
Little Pie. Big Press.
Best Pies in New York City
9 Excellent Pie Shops Around New York City
Sarah Jessica Parker Thanksgiving Feature
The Absolute Best Apple Pie in New York
– New York Magazine
Thanksgiving Special
– Steve Harvey
Best mail-order pie in America
– Everyday with Rachael Ray
Keynote Video & iPhone Tip
– Apple
Key Support:
- Publicist
- Press Outreach
- Event Planning
- E-commerce Website
- Email Campaigns
- Social Media
- Digital Advertising
- Yelp Review Management
- Outdoor Signage
- Menu & Brochure Design
- Logo Design
- Brand Identity Guidelines
- Influencer Marketing
- Photography / Video
Have your Pie and Prosecco too!
Carnsmedia created millions of media impressions by working with Ruffino Wine & Little Pie Company to make the world’s first ever Little Prosecco Caramel Apple Pie topped with gold-dusted apple crumb. Media features included:
Ring in the New Year with this Prosecco pie
‘Layaway angels’ provide Christmas cheer for families across the country
you can now get a boozy Prosecco pie made with apple, salted caramel, and topped with gold sugar pearls
Prosecco Pie Exists, Thanksgiving Is Saved
The Winemakers and Champagne Houses Making Their Mark With U.S. Consumers Ahead of New Year’s Eve
New Customer-Voted Pie
Little Pie Company features a new fresh pie each month that focuses on seasonal ingredients. Carnsmedia thought it would be fun to include their loyal customers on the March Pie of the Month then tie it into Pi Day (3.14), a popular pie holiday. Customers posted new pie suggestions then voted for their favorite pie on a social media survey. The new customer-voted pie was unveiled on Pi Day. Media features included:
The Best Pi Day Pie Deals On March 14
Celebrate Pi Day with free food and other awesome discounts
Pi Day NYC: Specials on pies and other treats across the city
It’s National Pi Day – Here’s Where To Find The Best Deals & Freebies
You Don’t Need to Be a Mathematician to Score These Awesome Food Deals for Pi Day
Featured on Apple’s iPhone & Keynote
When Apple Computer discovered how Carnsmedia designed the new “Peek & Preview” feature into www.littlepiecompany.com before the tech giant even announced the function, Apple featured the website in Apple’s Keynote presentation and tips section on new iPhones in 2016.
Uber Pi Day
Carnsmedia designs monthly creative topics around seasonal items which are reflected on the website, social media, emails, in-store signage and digital displays. We reached new customers, current customers, national press and local influencers. Pi Day with Uber, Little Pie Day, Oscar Whoopies & Fresh Thanksgiving Pies were just a few successful campaigns.
Carnsmedia is amazing at presenting fresh ideas to trigger customer interest, as a result, we have seen a significant increase in our sales.
President, Little Pie Company
