Carnsmedia designed a custom e-commerce website then helped grow Little Pie Company using strategic social media marketing and press outreach strategies to turn a busy little pie shop into a national success.
Carnsmedia created millions of media impressions by working with Ruffino Wine & Little Pie Company to make the world’s first ever Little Prosecco Caramel Apple Pie topped with gold-dusted apple crumb. Media features included:
Little Pie Company features a new fresh pie each month that focuses on seasonal ingredients. Carnsmedia thought it would be fun to include their loyal customers on the March Pie of the Month then tie it into Pi Day (3.14), a popular pie holiday. Customers posted new pie suggestions then voted for their favorite pie on a social media survey. The new customer-voted pie was unveiled on Pi Day. Media features included:
When Apple Computer discovered how Carnsmedia designed the new “Peek & Preview” feature into www.littlepiecompany.com before the tech giant even announced the function, Apple featured the website in Apple’s Keynote presentation and tips section on new iPhones in 2016.
– New York Magazine
– Steve Harvey
– Everyday with Rachael Ray
Carnsmedia designs monthly creative topics around seasonal items which are reflected on the website, social media, emails, in-store signage and digital displays. We reached new customers, current customers, national press and local influencers. Pi Day with Uber, Little Pie Day, Oscar Whoopies & Fresh Thanksgiving Pies were just a few successful campaigns.
President, Little Pie Company