For nearly a century, La Cucina Italiana has been an indispensable, authoritative, and prestigious kitchen resource for Italians.
As part of their US website launch, they gave Carnsmedia the task to drive 1 million Americans interested in Italian cuisine to this new website. Carnsmedia reached this goal and collected over 5,000 emails from Americans thirsty for mozzafiato Italian recipes.
Carnsmedia created a Sweepstake to give one American a chance to win a trip to Milan, Italy.
Carnsmedia designed, built, and hosted a sweepstake webpage so users can sign up for a chance to win a trip to Milan, Italy.
Then Carnsmedia designed a visual advertising and social media campaign that consisted of high visibility, low-cost Run of Network ads, Google Ads, Facebook, Instagram stories, and posts reaching the maximum amount of Americans potentially interested in Italian cuisine.
Carnsmedia partnered with a top NYC legal firm specializing in promotional advertising to ensure US compliance every step of the way. Then Carnsmedia interviewed several NYC travel agencies after choosing one that would help plan the perfect trip to Milan, Italy.
Carnsmedia worked closely with La Cucina Italiana’s talented internal team to manage daily metrics, expected deliverables and to make strategic adjustments when necessary.
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