A Weekend in Milan Sweepstakes

For nearly a century, La Cucina Italiana has been an indispensable, authoritative, and prestigious kitchen resource for Italians.

In 2019,  La Cucina Italiana launched a new website 
in the United States with the goal to bring a unique taste of Italy to Americans by sharing key ingredients, traditions, and stories from Italy while highlighting extraordinary chefs and food lovers in America who celebrate Italian cuisine every day.

La Cucina Italiana reached out to Carnsmedia to help drive awareness and traffic to this beautiful new website.

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Key Support:

La Cucina Italiana – Condé Nast

The Plan

Carnsmedia created a Sweepstakes to give US citizens a chance to win a trip to Milan by entering their email on the new website.

 

La Cucina Italiana – Condé Nast

The How

Carnsmedia designed, built, and hosted a sweepstake webpage so users can sign up for a chance to win a trip to Milan, Italy. Then Carnsmedia designed a visual advertising and social media campaign which consisted of high visibility, low-cost Run of Network ads, Google Ads, Facebook, Instagram stories, and posts.

 

 

La Cucina Italiana – Condé Nast

The Partners

Carnsmedia partnered with a top NYC legal firm specializing in promotional advertising to ensure US compliance every step of the way. Then Carnsmedia interviewed several NYC travel agencies after choosing one that would help plan the perfect trip to Milan, Italy.

 

 

La Cucina Italiana – Condé Nast

La Cucina Italiana – Condé Nast

La Cucina Italiana – Condé Nast

The Process

Carnsmedia worked closely with  La Cucina Italiana’s talented internal team to manage daily metrics, expected deliverables and to make strategic adjustments when necessary. 

 

 

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