Carnsmedia took over social media for the whiskey bar New York Magazine named #1 in NYC, grew its organic reach from 87K to 1.7 million a year, and turned its 500-bottle spirits list into The Book, an interactive guide. Esquire named it a Best Bar in America, the AP and Time Out followed — and whiskey tastings and cocktail demos made Daddy-O a destination drinkers crossed the city for.
The Ask
Design an interactive website highlighting their expansive 500-bottle spirit collection and drive brand awareness for Daddy-O’s serious whiskey collection through social media, photography, digital advertising, and press coverage.
The Challenge
Before there were influencers, there was press.
Daddy-O had all of it. Carnsmedia took on this West Village whiskey bar in the agency’s earliest days and stayed with it for almost a decade: the website, the photography, the social media and the press for a saloon Esquire would name one of the Best Bars in America.
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