Best Whiskey Bar in New York

Daddy-O hired Carnsmedia to design an interactive website highlighting their expansive 500-bottle spirit collection and to drive brand awareness for Daddy-O’s serious whiskey collection through social media, photography, digital advertising, and press coverage.

“Best Whiskey Bar in New York”

– Time Out New York

Best Bar in America

– Esquire

The Absolute Best Whiskey Bar in New York

– Grubstreet

Some of the Best Buffalo Wings in the Country

– NBC New York

11 Wonderful Wings to Try in New York City

– Eater


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#1 Absolute Best Whiskey Bar in NYC

New York Magazine / Grub Street

It’s easy to become cynical about bars in a city where every neighborhood has its own expertly branded nouveau speakeasy. It is impossible to be cynical at Daddy-O. There is no branding to speak of here. The glassware is not special. There is a television. The television plays hockey games. And yet, Daddy-O’s enthusiasm for spirits — especially whisky — rivals, and bests, far more obnoxious establishments. The written tome spans 500 hand-picked bottles, with not even a hint of pretension.


The Best Whiskey Bars in NYC


Two very different types of tipplers gather at this Village bar: those seeking PBR by the can, and those requiring a superb selection of Scotch (more than 30 single-malts, including the 15-year-old Islay Bruichladdich). Get there early to claim a snug corner leather booth or a table, and curb late-night hunger pangs with a top-notch burger (served until 4am).


Best Bar in America


Daddy-O is neither a two-bit saloon nor a dive; call it a bit-and-a-half saloon. It’s got the work ethic of a dive—it’s open until 4:00 A.M., without fail, and the kitchen accepts orders until 3:59.59—and a, let’s say, casual approach to mixology, but the spirits selection is top-notch, with rare mescals and whiskeys galore, and the hospitality can’t be beat. No wonder it’s a favorite with bartenders.


Essential Dry Aged Burgers of New York City


Daddy-O owner Philip Casaceli reportedly drove Pat LaFrieda crazy perfecting the custom dry aged blend for his burger. You will be glad he did. Served on a classic sesame seed bun with lettuce, tomato and red onion and tater tots. $15.

Key Support:

  • Brand Positioning
  • Publicist
  • Custom Website
  • Photography
  • Video
  • Email Campaign
  • Digital Advertising
  • Social Media




The Book

Carnsmedia designed Daddy-O’s expansive list of over 500 fine and rare spirits, famously referred to as “The Book,” into an interactive spirit guide complete with whiskey tutorial. Ever wonder what makes a Bourbon a Bourbon?

Average visitor stayed on for 23 minutes the first weekend of launch.

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Leave Daddy-O Sober-ish

When Daddy-O switched from handling social media internally to giving the controls to Carnsmedia the annual organic reach grew from 87k to 1.7 million. “Daddy-O Fashion Week Runway Bourbons,” “Leave Daddy-O Sober-ish,” & “Medium Rare Burgers, Very Rare Bourbons.” were just a few successful campaigns. Daddy-O’s owner eventually opened up a new bar with celebrity chef and friend Anne Burrell called Phil & Anne’s Good Time Lounge.

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