The Importance of Influencer Relations
Carnsmedia has been in business for over 20 years. Over the past two decades, we’ve developed meaningful, symbiotic relationships with members of the media – writers, editors, and now influencers and content creators – so that we can work together to garner positive press and excitement. Today, our team maintains a strong relationship with a hand-picked group of highly engaged food and beverage influencers throughout Brooklyn, Manhattan, and nationwide.
For optimal results, our social media and influencer relations team works with a mix of micro- and macro-influencers. Our hyper-local influencers help create buzz and excitement throughout the Bushwick and Williamsburg neighborhoods, while mega-influencers help further spread the message by reaching a broader albeit engaged audience.
When hand-picking influencers to work with our clients, diversity is of the utmost importance. That’s why we work with influencers of all backgrounds, ages, genders, religions, and ethnicity. By supporting diverse voices and providing them with a platform to publish creative content, we’re able to reach a wider range of people to expand your customer base and introduce new people to your buzzy business.
Influencer marketing and Instagram Reels have both become all the rage in recent years. What’s more, when you combine the two, you can expect big-time results thanks to higher engagement and larger reach. In fact, when compared to traditional video content, we found that our Instagram Reels typically deliver over three times more engagement and four times larger reach compared to a traditional video.
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