When Sea Wolf opened its second location with no foot traffic, Carnsmedia launched it with an influx of Brooklyn-based influencers, aerial drone footage of the massive waterfront space, local targeted ads and email marketing to its Toast customers. All of it turned a remote waterfront location into a destination.

Innovative Advertising

Nearly 500,000 young professionals call Williamsburg home. Most eateries in the neighborhood try to win their business with flashy signage or flyers on windshields. But Sea Wolf isn’t in a high-traffic neighborhood — so we had to make its remote location a feature, not a bug.

Our target audience in Bushwick and Williamsburg is anything but ordinary. They appreciate brands that get their world. So we launched a hyper-local digital ad campaign that treated Sea Wolf’s massive waterfront space like the destination it is — drone footage, influencer content and ads targeted to people within five miles.

Thanks to a combination of influencer marketing, paid ads, user-generated content and email marketing, Sea Wolf’s launch party drew a crowd that spilled onto the patio, and the restaurant has stayed packed ever since.

18K RSVP ClicKs

900K VIEWS within 5 MILES

$0.33 CPC

The Importance of a Restaurant Influencer

Carnsmedia has been in business for over 20 years. Over the past two decades, we’ve developed meaningful, symbiotic relationships with members of the media – writers, editors, and now influencers and content creators – so that we can work together to garner positive press and excitement. Today, our team maintains a strong relationship with a hand-picked group of highly engaged food and beverage influencers throughout Brooklyn, Manhattan, and nationwide.

For optimal results, our social media and influencer relations team works with a mix of micro- and macro-influencers. Our hyper-local influencers help create buzz and excitement throughout the Bushwick and Williamsburg neighborhoods, while mega-influencers help further spread the message by reaching a broader albeit engaged audience.

When hand-picking influencers to work with our clients, diversity is of the utmost importance. That’s why we work with influencers of all backgrounds, ages, genders, religions, and ethnicity. By supporting diverse voices and providing them with a platform to publish creative content, we’re able to reach a wider range of people to expand your customer base and introduce new people to your buzzy business.

Influencer marketing and Instagram Reels have both become all the rage in recent years. What’s more, when you combine the two, you can expect big-time results thanks to higher engagement and larger reach. In fact, when compared to traditional video content, we found that our Instagram Reels typically deliver over three times more engagement and four times larger reach compared to a traditional video.

Toast Email Marketing

Carnsmedia collaborated with Toast (a popular restaurant management and point-of-sale system) to capture customer emails when they make a purchase at the restaurant. This is key since emails are generated from paying customers instead of people who subscribe online or use the restaurant’s Wi-Fi. We know these customers either live close to the restaurant or have visited the restaurant. In turn, this helps us develop an effective local advertising strategy.

We worked closely with Sea Wolf’s management team (across multiple restaurant locations) to develop a robust email marketing calendar each quarter. Through these short-and-sweet email campaigns, the restaurant has seen an increase in loyal repeat customers and customer expansion.

46K Customer EMAILS

$100K SALES from EMAILS

Savvy Social Media

Carnsmedia consists of a passionate team of PR professionals, social media strategists, engagement managers, influencer relations managers, copywriters, and designers. We’ve been in the restaurant marketing business for over 20 years, and our collective experiences in the industry give us an edge when it comes to planning and strategizing for upcoming promotions and trending topics.

We’ll work together to place your brand in front of the best and brightest influencers, creators, media outlets, and, of course, locally based foodies who are just as passionate about your brand as you are.

Our senior social media strategist worked closely with management at both locations months in advance to curate seasonal promotions based on consumer interest, such as the uber-popular $49 lobster dinner with unlimited wine and beer, bottomless weekend brunch for under $30, $1.50 oysters for happy hour, and Wine Wednesdays (50% off bottles). These specials have captured the attention of prominent media sites like The Infatuation “Best Happy Hour in NYC,” as well as content creators and influencers, all of whom we collaborate with to create compelling social media content – but more on that later.

Getting The Money Shot(s).

To elicit excitement and foster brand loyalty, our team of professional food photographers, editors, and content creators capture one-of-a-kind content – from close-up shots to panoramic drone videos, to short-and-sweet Instagram Reels – featuring seasonal specials, stunning surroundings, and delicious brunch and dinner dishes. The end result? Authentic, compelling, and engaging content to help our clients maximize reach and brand awareness: All by helping to drive new and returning customers through the door.