“Location, location, location,” – you already know the importance of this age-old setting. But, what happens if your new restaurant location lacks foot traffic? That’s where we come into the picture.

Carnsmedia worked across multiple restaurant locations to draw both new and existing customers to their second location along the Williamsburg Waterfront.

Carnsmedia’s marketing strategies included TikTok influencer events, targeted social media ads, search engine optimization, email marketing campaigns, unique drone footage to capture the buzzy ambiance, and so much more.

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Innovative Advertising

Nearly 500,000 young professionals call Williamsburg home. Most eateries are located along bustling, centrally located Bedford Avenue. While the brand already had a beloved Bushwick location, we were tasked with persuading all of these Brooklynites to walk ten blocks over to the Williamsburg Waterfront to check out the restaurant’s new outpost. Our goal was to drive foot traffic to the new location, which meant it was time to conceptualize an out-of-the-box, non-cookie-cutter advertising campaign.

Our target audience in Bushwick and Williamsburg is anything but ordinary, which allowed us to utilize innovative and creative digital advertising strategies. For example, we captured drone aerial videos – as well as customer-generated Instagram and TikTok videos – to entice our target demographic. Additionally, as part of our digital advertising strategies, we made it a priority to capture the attention of diverse, influential individuals so that all sorts of folks would feel inspired to visit the restaurant’s newest location.

Thanks to a combination of influencer marketing, paid ads, user-generated content, and original drone footage, we were able to transform an empty restaurant space into a bustling destination hot spot.

18K RSVP ClicKs

900K VIEWS within 5 MILES

$0.33 CPC

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The Importance of Influencer Relations

Carnsmedia has been in business for over 20 years. Over the past two decades, we’ve developed meaningful, symbiotic relationships with members of the media – writers, editors, and now influencers and content creators – so that we can work together to garner positive press and excitement. Today, our team maintains a strong relationship with a hand-picked group of highly engaged food and beverage influencers throughout Brooklyn, Manhattan, and nationwide.

For optimal results, our social media and influencer relations team works with a mix of micro- and macro-influencers. Our hyper-local influencers help create buzz and excitement throughout the Bushwick and Williamsburg neighborhoods, while mega-influencers help further spread the message by reaching a broader albeit engaged audience.

When hand-picking influencers to work with our clients, diversity is of the utmost importance. That’s why we work with influencers of all backgrounds, ages, genders, religions, and ethnicity. By supporting diverse voices and providing them with a platform to publish creative content, we’re able to reach a wider range of people to expand your customer base and introduce new people to your buzzy business.

Influencer marketing and Instagram Reels have both become all the rage in recent years. What’s more, when you combine the two, you can expect big-time results thanks to higher engagement and larger reach. In fact, when compared to traditional video content, we found that our Instagram Reels typically deliver over three times more engagement and four times larger reach compared to a traditional video.

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Toast Email Marketing

Carnsmedia collaborated with Toast (a popular restaurant management and point-of-sale system) to capture customer emails when they make a purchase at the restaurant. This is key since emails are generated from paying customers instead of people who subscribe online or use the restaurant’s Wi-Fi. We know these customers either live close to the restaurant or have visited the restaurant. In turn, this helps us develop an effective local advertising strategy.

We worked closely with Sea Wolf’s management team (across multiple restaurant locations) to develop a robust email marketing calendar each quarter. Through these short-and-sweet email campaigns, the restaurant has seen an increase in loyal repeat customers and customer expansion.

46K Customer EMAILS

$100K SALES from EMAILS

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Savvy Social Media

Carnsmedia consists of a passionate team of PR professionals, social media strategists, engagement managers, influencer relations managers, copywriters, and designers. We’ve been in the restaurant marketing business for over 20 years, and our collective experiences in the industry give us an edge when it comes to planning and strategizing for upcoming promotions and trending topics.

We’ll work together to place your brand in front of the best and brightest influencers, creators, media outlets, and, of course, locally based foodies who are just as passionate about your brand as you are.

Our senior social media strategist worked closely with management at both locations months in advance to curate seasonal promotions based on consumer interest, such as the uber-popular $49 lobster dinner with unlimited wine and beer, bottomless weekend brunch for under $30, $1.50 oysters for happy hour, and Wine Wednesdays (50% off bottles). These specials have captured the attention of prominent media sites like The Infatuation “Best Happy Hour in NYC,” as well as content creators and influencers, all of whom we collaborate with to create compelling social media content – but more on that later.

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Getting The Money Shot(s).

To elicit excitement and foster brand loyalty, our team captured one-of-a-kind drone video footage featuring the bustling outdoor patio, postcard-worthy views, and mouthwatering seafood staples.

As such, we collaborated with professional photographers, editors, and content creators to capture one-of-a-kind content – from close-up shots to panoramic drone videos, to short-and-sweet Instagram Reels – featuring seasonal specials, stunning surroundings, and delicious brunch and dinner dishes. The end result? Authentic, compelling, and engaging content to help our clients maximize reach and brand awareness: All by helping to drive new and returning customers through the door.

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