True World Foods, an established seafood supplier to international Michelin Chefs, engaged Carnsmedia to establish a loyal social media following, produce a TikTok cooking video series, and deliver innovative Shopify marketing strategies for Noble Fresh Cart, a luxury e-commerce website that delivers Michelin-quality seafood, steaks, and sushi essentials to home cooks.
Carnsmedia produced a TikTok cooking series in a NYC chef’s home to show how easy it is to cook gourmet dishes at home when you order from Noble Fresh Cart. We leveraged important trending topics like Lobster Day, Sushi Day, World Wagyu Day, and Caviar Day to encourage customers to purchase fresh seafood and steaks to cook for themselves.
From creating original, easy-to-follow recipes, scripts, and voice-overs to motion graphics, sound editing, and strategically timed posts, Carnsmedia was there every step to ensure everything was executed as perfectly as possible. TikTok videos and recipes were also posted on the Shopify website to generate traffic through search engine optimization.
Mouthwatering photos and videos coupled with an equally enticing description? A recipe for success! We also leveraged social media trending topics — Labor Day, Lobster Day, and Sushi Day, to name a few — to boost sales on the new Shopify website.
Carnsmedia partnered with Hudson Table, a popular food event space in trendy Brooklyn, NY, and Hoboken, NJ. This event brought together avid home cooks to watch two celebrity chefs compete in creating the best dish using products from Noble Fresh Cart. Through this partnership, Noble Fresh Cart reached hundreds of local home cooks.
The Carnsmedia team attended the events, interviewing contestants and home cooks to share their appreciation for Noble Fresh Cart’s fresh, sustainable, and high-quality seafood. After several rounds of editing, the clips were transformed into engaging short videos posted across TikTok, Instagram, and Facebook.
Carnsmedia scoured TikTok to target viral home cooks, who we’d then work with to create original recipe videos utilizing steaks and seafood from Noble Fresh Cart. Carnsmedia would then use the content to create targeted social media ads to drive users to purchase the products on the Shopify website.
We were thrilled to finalize the content and optimize the copy, gearing up to launch a range of targeted ads! Through multiple rounds of A/B testing, we discovered what truly resonates with our audience. This exciting journey led to two fantastic results: boosting Noble Fresh Cart’s Instagram following to over 2,000 and attracting thousands of customers to visit the site. What a win-win for our community!
We embarked on an exciting journey to create and promote Noble Fresh Cart from the ground up! Although True World Foods, Noble’s parent company, is well known among global chefs, they remain relatively unknown to American home cooks. We viewed this as a fantastic opportunity. By crafting engaging messages that truly resonate with Noble’s core audience, we aimed to showcase the brand’s unique offerings and values. Our mission was to build a genuine connection with potential customers, helping them understand what makes Noble Fresh Cart stand out.
Key Messaging Points:
1. Why and how Noble was innovating the industry
2. What made their product so superior — a high commitment to quality, service, and sustainability, unique pain-free slaughtering technique, and decades of industry leadership
3. 40-plus years of experience as a premier seafood distributor, serving the most discerning chefs with the finest ingredients sourced from around the world
Thanks to our engaging advertising on Facebook and Instagram, Carnsmedia proudly launched Noble Fresh Cart to its ideal audience, resulting in a vibrant social media following and impressive sales! We highlighted talented NYC chefs and renowned restaurants to generate excitement around the brand. Our team crafted personalized ads tailored for home chefs and food lovers. Our amazing partnerships with influencers and other passionate brands helped share Noble’s message far and wide, positioning them as the top choice for home cooks who value exceptional culinary experiences. It’s truly inspiring to see such strong connections in the food community!
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