When creating a custom press release for Parklife, we should think like editors and consider two key questions: 1) What is new and noteworthy about this restaurant? and 2) Why is now the right time to share this information? From these questions, we developed a compelling story that highlights Chef Scott’s unique cuisine, which honors his Persian and Texan roots while incorporating Mexican flavors.
Understanding that timing is crucial for journalists, we planned ahead and sent the press release weeks in advance of Cinco de Mayo to emphasize the “why now” aspect. Additionally, we wanted to showcase Parklife’s vibrant outdoor space and its central location near Barclays Center, nestled in one of Brooklyn’s most lively neighborhoods. The venue is surrounded by various outdoor activities, including axe throwing, archery, and rock climbing — all located on the same block!
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