For over a century, New York’s top chefs bought their seafood from NYC’s Fish Guy, until Covid hit in 2020. Restaurants closed, and Carnsmedia helped Rozzo pivot – launching a new seafood market selling fresh fish to home cooks in Chelsea. The New York Times and Eater both gave Rozzo a massive feature, and the line wrapped around the block.
The Ask
Bring that experience online — website, photography, social media — without losing the market’s personal touch.
The Challenge
For over a century, the city’s top chefs bought their seafood from one spot: F. Rozzo & Sons.
