Carnsmedia packed this small Brooklyn Thai restaurant by promoting one thing: a $16 Michelin lunch — 4 million Instagram views later, lunch traffic is up 200%. Now the whole neighborhood knows the name.
Influencers Got Them Looking. Our Lunch Strategy Got Them Seated.
The Ask
Fill the lunch seats.
The Challenge
An out-of-the-way location. No lunch business. No identity.
The Results
+ 37 Influencer Collaborations
+ 4 Million Instagram Views
+ Fully-Booked Restaurant
+ 200% Surge in Lunchtime Traffic
The How
This is how Thai restaurant social media marketing turns a Michelin-rated restaurant into a packed house.
Step one:
Make the food impossible to scroll past. Our dynamic movie-quality reels and cookbook-quality food photography put Glin’s Thai dishes center stage — aromatic curries glistening in the pan, pomelo salad tossed tableside-bright, duck curry and crab curry plated like edible art. Every frame was built to stop a thumb mid-scroll.
Step Two:
Target the locals first. We built an Instagram campaign aimed squarely at the neighborhood — the early lunch-special crowd, the Fort Greene regulars who decide where the whole block eats. We created lunch traffic from scratch. And here’s the beautiful part: the lunch crowd came back for happy hour. Then they came back for dinner. One visit became a habit.
Step Three:
Give the neighborhood a reason to celebrate. Seasonal promotions kept Glin in the local conversation all year — a free glass of wine for teachers, student-friendly specials for the Pratt crowd down the street, and targeted advertising that put the restaurant in front of local trendy foodies every single day.
None of this is guesswork. Carnsmedia has been doing elite NYC restaurant marketing for 20 years. We know the best influencers in the city because we’ve worked with them for years — and we know how to turn daily exposure into daily covers. When Thai restaurant owners, Michelin-starred chefs, and family-owned restaurants Google “social media marketing for Thai restaurants” or “restaurant social media management in Brooklyn,” this is the playbook they’re looking for.
Aromatic Curry
Pomelo Salad
The Zero Mule
“Our goal is simple — make sure family-owned restaurants in New York City get the audience their food deserves. Michelin stars don’t fill seats — storytelling does. And nobody tells a restaurant’s story like we do.”
Carnsmedia
Questions, answered
Frequently Asked Questions
How much does social media marketing cost for a restaurant?
Every restaurant is different — it depends on how many platforms you want, how much content you need, and whether influencer outreach and advertising are included. The right move is a quick consult where we scope it to your goals and your budget.
How do food influencers help restaurants get more customers?
Influencers put your dishes in front of thousands of local foodies who trust their taste. For Glin Thai Bistro, 37 influencer collaborations drove 4 million Instagram views — and a fully-booked dining room.
How long does it take to see results?
Most restaurants feel momentum in 60–90 days: steadier posting, growing followers, more tagged photos from real diners. The compounding really kicks in around month four to six.
Do you only work with Thai restaurants?
Not at all — we work with restaurants of every cuisine across New York City. Thai, French, Japanese, Italian: the playbook adapts, the results don’t change.
Case Studies …
