For nearly a century, La Cucina Italiana has been an indispensable, authoritative, and prestigious kitchen resource for Italians.
As part of their US website launch, they gave Carnsmedia the task to drive 1 million Americans interested in Italian cuisine to this new website. Carnsmedia reached this goal and collected over 5,000 emails from Americans thirsty for mozzafiato Italian recipes.
Carnsmedia created a Sweepstake to give one American a chance to win a trip to Milan, Italy.
Carnsmedia designed, built, and hosted a sweepstake webpage so users can sign up for a chance to win a trip to Milan, Italy.
Then Carnsmedia designed a visual advertising and social media campaign that consisted of high visibility, low-cost Run of Network ads, Google Ads, Facebook, Instagram stories, and posts reaching the maximum amount of Americans potentially interested in Italian cuisine.
Carnsmedia partnered with a top NYC legal firm specializing in promotional advertising to ensure US compliance every step of the way. Then Carnsmedia interviewed several NYC travel agencies after choosing one that would help plan the perfect trip to Milan, Italy.
Carnsmedia worked closely with La Cucina Italiana’s talented internal team to manage daily metrics, expected deliverables and to make strategic adjustments when necessary.
Questions, answered
How do I get millions of foodies to visit my food blog?
Give them a reason to show up on day one. For La Cucina Italiana’s US launch, we ran a sweepstakes giving away a trip to Milan, pushed it with Run of Network ads, Google Ads, and Instagram stories — and drove 1 million Americans to a brand-new website.
How do I get a massive email marketing list quickly?
Trade something worth wanting. Our Milan sweepstakes collected 5,000+ emails from Americans hungry for Italian recipes — real people who opted in because they wanted to hear from the brand.
Should I just buy an email list?
Never. Bought lists are full of people who never asked to hear from you — inbox providers know it, and they’ll bury your emails for it. We built La Cucina’s 5,000-subscriber list the real way: one sweepstakes entry at a time, from people who actually wanted in.
Our team is in a different country and time zone — will that be a problem?
Not with us. We’re a global company working across countries and time zones every day. Early-morning calls, late-night check-ins — that’s just how we operate.
Taste Social Media™
“Supporting the most iconic food brands in NYC.”