The Ask

Parklife Taqueria, run by Michelin-trained Chef Scott Koshnoodi, engaged Carnsmedia as its PR firm to garner new press coverage for its 5-year-old restaurant in Brooklyn’s buzzy Gowanus neighborhood. Carnsmedia leveraged the innovative Persian-Texan menu and chef’s Michelin background with the restaurant’s unique outdoor park-like setting — complete with campfire, picnic benches, proximity to axe throwing, rock climbing, and archery classes — to help garner buzz and awareness for a must-go day trip travel destination for thrill-seeking city dwelling foodies just minutes from downtown Brooklyn.

The Ask

Ferrara Bakery, America’s first Italian Bakery, recruited Carnsmedia to help connect with a younger audience and increase sales on Goldbelly. Carnsmedia developed an innovative e-commerce marketing strategy that would reach new, younger customers through trending TikToks & Instagram reels, significantly increasing online sales for nearly a decade.

The Challenge

Legacy systems and procedures presented challenges initially, but the ultimate challenge would be influencing change within a 130-year-old company.

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“Location, location, location” – you already know the importance of this age-old saying. But what happens if your new restaurant location lacks foot traffic? That’s where we come into the picture. Carnsmedia’s marketing strategies included Brooklyn restaurant influencers, targeted social media ads, search engine optimization, email marketing campaigns, and unique drone footage to capture the buzzy ambiance across SeaWolf’s multiple restaurant locations to draw new and existing customers to their second location along the Williamsburg Waterfront.

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Akbar, Long Island’s pioneer in Indian cuisine, garnered a devoted and steadfast following in its nearly 50 years of operation. However, while the restaurant’s bills and expenses went up due to the steep rise in inflation, the business stayed stagnant. To find a solution and target a new segment of customers, Akbar called on Carnsmedia to boost sales through a family restaurant social media marketing package.

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Carnsmedia worked closely with Food Network Chef Anne Burrell and legendary bar owner Phil Casaceli as the celebrity chef’s social media agency to carve out a special place in the crowded Brooklyn restaurant scene for their new vision about “simply having a good time.”

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True World Foods, an established seafood supplier to international Michelin-starred Chefs, engaged Carnsmedia as the digital marketing agency to launch a new food brand for an e-commerce website that delivers Michelin-quality seafood, steaks, and sushi essentials to home cooks. Carnsmedia established a loyal social media following by producing a TikTok and Instagram cooking video series, hosting essential partnership events, and delivering innovative marketing strategies, driving new customers to Noble Fresh Cart. 

The Challenge

• • Create brand awareness for an unknown brand
• • Reach local home cooks
• • Increase website sales

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• Angry Birds, the globally beloved video game franchise, enlisted Carnsmedia to craft a corporate press release aimed at increasing earned media coverage and attracting local influencers to its first-of-its-kind interactive café. However, during Carnsmedia’s engagement, an unexpected development occurred — Sega, the multi-billion-dollar Japanese entertainment giant, acquired the Angry Birds brand.
• The acquisition required Carnsmedia to pivot — and promptly. Our team was at the forefront of navigating meetings with international stakeholders, coordinating across multiple time zones via video calls, ensuring legal compliance across continents, and managing complex licensing agreements. Despite these challenges, Carnsmedia successfully delivered on its mission, securing brand awareness and engagement as the company embarked on a new chapter.

• As a full-service marketing firm specializing in bakery and restaurant marketing, Carnsmedia developed a recipe for success that positioned Little Pie Company as the premier bakery in NYC’s Theater District, aiming to reach kitchens nationwide.
• The ingredients of the strategy included social media, a bespoke e-commerce website, brand partnerships, press outreach, and a digital advertising campaign that baked national awareness into the brand and drove nationwide online sales through Goldbelly.com.

Kennedy’s, a beloved beachfront bar and restaurant situated along the shores of beautiful Breezy Point, New York, engaged Carnsmedia’s social media consulting services to capture dynamic beach drone video and create a Hamptons-style Instagram profile. While the haunt—which feels like it’s been plucked straight from the Hamptons—is part of the hustle and bustle of NYC, it feels worlds away courtesy of the pristine sand beach and balmy ocean breeze mere steps away. To capture the endless summer vibes that Kennedy’s is known for, we relied on drone video footage to capture the buzzy eatery at the exclusive Breezy Point beach.

For nearly a century, La Cucina Italiana has been an indispensable, authoritative, and prestigious kitchen resource for Italians.

As part of their US website launch, they gave Carnsmedia the task to drive 1 million Americans interested in Italian cuisine to this new website. Carnsmedia reached this goal and collected over 5,000 emails from Americans thirsty for mozzafiato Italian recipes.

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Bawnmore, a premium beef jerky made from grass-fed Irish beef, engaged Carnsmedia as its full-service advertising and public relations agency to launch this gourmet product to American consumers. Carnsmedia began by developing a comprehensive product launch strategy, which included benchmark analysis, comparative analytics, and brand positioning.

After establishing a clear strategic direction for Bawnmore, they created a social media calendar, targeted digital ads, and a press outreach strategy. To highlight the health benefits of quality Irish beef jerky, Carnsmedia’s food photography team hired fitness models. Carnsmedia captured vibrant images throughout the year in their rooftop photo studio located in the heart of SoHo, NYC.

Following a successful advertising and PR campaign, Bawnmore became recognized as the anytime, anywhere, go-to healthy snack for active women and men.

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San Carlo Osteria Piemonte, an Italian restaurant in New York City’s SoHo district specializing in authentic Piemontese cuisine, engaged Carnsmedia to capture the essence of this truly unique story and cuisine with dynamic social media posts, Italian food photography, and targeted email marketing.

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For over a century, many top chefs in New York have purchased seafood from one spot: F. Rozzo & Sons. Carnsmedia helped bring this experience online with an easy-to-navigate website, brilliant photography, social media and a daily email of seafood specials sent to a short list of New York chefs.

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Wandering Bear asked Carnsmedia to help launch a new “cold brew coffee in a box” delivery service to a New York City audience targeting local home and offices.

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