At Carnsmedia, we were especially proud to help Little Pie Company bring to life an iconic tradition. For the “As American As Apple Pie” customer social media campaign, we invited customers to share photos representing what America means to them, using #AsAmericanAsApplePie, which we then trademarked. We were thrilled by the overwhelming response, with over 1,000 posts from around the country sharing heartfelt personal stories and diverse perspectives.

Additionally, we worked alongside New York City-based photographer Sasha Gitin to capture the essence of American life through the eyes of our customers. From different backgrounds, ages, and experiences, these powerful images showcased the unity we all share — through the love of pie and the stories we tell.

Message From Little Pie Company:

Our business has always been built on love, family, and loyalty. In the 30-plus years we’ve been around, we are constantly striving to raise the bar when it comes to crafting high-quality, fresh handmade pies and desserts.

All in all, Little Pie Company represents the American Dream in every sense of the word. And, the same principles ring true when it comes to our devoted, small-but-mighty team — which is comprised of an eclectic mix of hardworking individuals of all ages and backgrounds — many of whom have been with us since we first opened up shop in 1985.

We strive to always make our customers and neighbors happy, one (handmade) pie at a time. That’s why we’re so excited to launch our new campaign, American As Apple Pie, which puts YOU front and center.

This initiative affords us the opportunity to embrace our diverse community with open arms, while also providing them with a platform to share their stories.

So, tell us: What makes you American As Apple Pie? How have you overcome adversity? How do you stand out from the crowd?
Post a photo to social media that represents American As Apple Pie to YOU! Be sure to include hashtag #AmericanAsApplePie and tag @LittlePieCompany for a chance to be featured on our social media channels. You will receive one of our signature famous, handcrafted apple pies if we chose to feature your image.

Explore a few customer posts from Little Pie Company’s American As Apple Pie Social Media Campaign and discover how Little Pie Company is making its mark in America’s heart, one pie at a time.